How Rare Beauty And Fenty Leverage Gen Z Values To Drive Media Value
For millions of fans, Selena Gomez is an icon of contemporary pop stardom—proudly Latina, openly embracing…
A New Crop Of NFL Influencers Offers Opportunities For Brand Marketers
The NFL’s audience has changed significantly over the past few years: it’s more diverse, female, and…
Operating In The White Space And Creating A New Category With Jason Andree, CMO At Nufabrx
Jason Andree is the CMO of one of the fastest-growing companies in the country, Nufabrx. He…
Three Ways Brand Marketers Can Optimize The Value Of AI And ML Tools
A recent survey by Sprout Social found that 71 percent of marketers have begun to integrate…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
We Buy Joy: What Zero-Party Data Says About Customers
In the new post-cookie landscape, zero-party data is becoming increasingly important for brand marketers. Below, we’ll…
Philanthropy: Good For The Soul And The Business With Tom Nolan, CEO At Kendra Scott
Tom Nolan serves as CEO of Kendra Scott, where he balances day-to-day functions and strategy. He…
AR Ads: A Sleeping Giant For Brands?
As platforms battle for the attention of brands in an era of uncertain marketing budgets, their…
A Marketer’s Cheat Sheet For Reaching Gen Alpha
Gen Alpha. Depending on who you ask, they might be considered our best hope for the…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…