Marketers had a lot to talk about this year, according to an article from Adweek. The website posted a huge infographic, detailed below, that broke down the different trends that they discussed over the year.
Using data compiled from Salesforce, 86 percent of marketers surveyed indicated that building some form of holistic marketing approach was a top priority. By comparison, however, only 29 percent of companies actually made the effort to put such a structure to effect.
With the details provided by the infographic, email, social media and mobile showed the most growth amongst marketers, even though only 51 percent of those surveyed believe that there’s any given return on investment on the mobile front. That’s not to say it’s not put to good use, though — 30 percent of marketers utilize location-based tech, while 47 percent have their own app in place.
With the survey, 68 percent of marketers felt that email played a vital part with their strategies. However, out of those polled, 64 percent of respondents actually send out less than one million emails a year through their companies — so as not to spam their audience with unnecessary information.
Other information broken down in the infographic includes the importance of effective topics, predictive intelligence, and social marketing. In fact, 46 percent of the marketers polled believe that social marketing is an integral part of their business, with 89 percent preferring Facebook. Twitter came in second place with 87 percent, while LinkedIn and YouTube follow closely behind.
Another important part to take a look at in the infographic below is the effectiveness of select digital marketing technologies by the importance marketers place on them. As you can see, the numbers are quite up and down with the likes of CRM tools, marketing analytics and content management, but they all play a vital part of some sort.
