Supercell has become one of the biggest success stories in the mobile world, generating a whopping $1.7 billion across its three releases, Clash of Clans, Hay Day, and Boom Beach. However, that isn’t stopping it from trying something new with its latest endeavor.
VentureBeat reports that Supercell has been testing its latest release, Smash Land, for release on the mobile market. The game shows some similarities to the popular mobile release Monster Strike, as you “smash your way through dangerous lands packed with scary creatures,” according to the product description. Players can arm themselves with “explosive abilities” and seek out treasures, while teaming up with friends and taking on foes. Additional heroes with new capabilities can be unlocked (or purchased), for players to add to their collection.
The game takes a new approach to the usual Supercell style, which relies on hardcore strategies that players of Clash of Clans and Boom Beach have easily adapted to. However, a similar business mode is in play here, as there’s hours worth of gameplay, as well as plenty of goodies for players to invest in, although it remains completely optional.
Supercell is somewhat finicky with its releases, as it’s been known to cancel projects before coming to fruition, mainly because they couldn’t live up to the reputation created by its previous releases. However, Smash Land shouldn’t have any trouble generating an audience of players of all ages – and that could help push the company to even greater success for 2015, in a market that could hit $30 billion by December.
For a team of 150 employees, Supercell has generated a lot of attention over these past couple of years, and Smash Land could be the game that pushes them even further, despite its somewhat “cute” approach compared to other releases. Its “fling-and-smash” sort of play should bring players in with ease, with an assortment of heroes and enemies keeping them there.
There’s no word on a release date for Smash Land yet, but it is available in the Canadian App Store, so arrival on other markets shouldn’t be too far off.
Simon Tay produced a video preview of the game, which can be found below.
