Real-time marketing has changed quite a bit with the increasing importance of social media.
A new report from Evergage indicates that approximately three-quarters of marketing professionals worldwide defined real-time marketing as personalizing content in response to consumer interactions. This follows the news that eight in 10 marketers saw an increase in customer engagement as a benefit to RTM, thanks to personalized – and targeted – interactions.
Social media continues to be at the top of used channels by 48 percent, while websites and emails are closely behind at 45 and 39 percent apiece. Other tactics, like call center, online display and search, remain in the hunt around 20 percent apiece.
More than one-third of these marketers worldwide believe that RTM is extremely important to their organizations, though another study from Adobe shows different results, with U.S. marketers believing that RTM isn’t such a top-priority, with only 14 percent of those polled citing its importance.
It’ll be interesting to see how far RTM grows over the coming year.
Source: Emarketer
