Some ambitious filmmakers recently made a series of immersive ads using the PlayStation Move. This this video, they go into detail about the process of making the one-take films.
Recommended For You
Read This If You Want People To Remember Your Brand Better
Originally published at AW360 by Katie Lundin. Article Takeaways: Defining brand consistency How consistent branding builds customer…
Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s To Update Brand Identity Over Racist Origins
Quaker Oats Co., a unit of PepsiCo, announced that it will retire the image and name…
Complexities In Marketing To A Broad Audience With Zach Kitschke, CMO At Canva
Zach Kitschke is the CMO of Canva, the online visual communication and collaboration platform. In his…
