by Jessica Klein
Nielsen has been trying hard to measure digital video viewership the way it does for TV, and now it will be better equipped to do so via an agreement with Roku.
Per the agreement, Nielsen will be able to measure video ads across content on Roku streaming devices. Specifically, Nielsen will measure OTT viewing with its Digital Ad Ratings tool, allowing advertisers and publishers to use the company’s metrics and measure their audience through typical Nielsen demographics.
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