In an effort to get its +Post ads division off the ground, Google has announced that it has expanded the program, which will allow specific brands to use monetization tools for its Google Plus-oriented accounts.
With the new program, two new features are being introduced – promoted Hangouts on Air and automatic post promotion, which will link to said Google Plus accounts.
Not everyone can take part, however, as Google has posted certain requirements must be met. These include having a Google Plus page that has at least 1,000 followers, utilizing a post that contains content relevant to the proper audience, and opting to share endorsements for Google Plus pages.
With the new features, Google says that they will help marketers “create compelling ad experiences and make it easier to extend the reach of (their) social content.
Source: The Next Web
