EA has released the 30-second TV ad for Dante s Inferno slated to air during the Super Bowl. The publisher breaks new ground by sticking a videogame ad in the Super Bowl lineup, but the spot doesn’t exactly go for anything groundbreaking. The ad buy is estimated to cost EA between $2-3 million, CBS’ going rate for 30-second spots during the game. Keep that in mind as the video ticks by, it’s more than $80,000 a second.
The spot is a series of the game’s cut scenes setting up the premise, then ending with a quick glimpse of what to expect for game play. Even that “game play” sequence sticks to hi-res CG. While the linked version of the video has the game s original tagline Go To Hell, the aired spot will use a changed slogan per CBS request. (Note our thumbnail photo.) The music is Ain’t No Sunshine by Bill Withers.
Watch it at YouTube {video link no longer active}.
