According to the Location Based Marketing Association’s (LBMA) fifth annual Global Location Trends report 2020, 52 percent of marketers globally say their budget went toward location-based marketing, with mobile, static billboards and digital out-of-home (DOOH) considered the top three media considered. Amid a backdrop of increased application of location data to sell products and services, … Continue reading 52 Percent Of Marketing Budgets Go To Location-Based Marketing