Jay-Z

Inside The NBA’s Virtual Reality Strategy

Unless you have a spare key to the Federal Reserve, the courtside NBA seat is almost…

Ne-Yo Tunes Up With ‘World of Dance,’ Tech And Evolving Music Industry

Shaffer Chimere Smith never gave himself a Plan B. It was either breaking through with Billboard…

The Marketing Genius Of Beyoncé’s ‘Lemonade’; Why 360 Is The Future

Unless you’ve been living in a cave, you’ve heard about Beyoncé’s Lemonade—a stunning visual album that touches socio-political…

Measuring The Value Of Music

The power of music services is discussed often these days. While the amount of downloaded tunes…

Budweiser’s Made For Music Campaign Launches ‘Underground’ Series

By Jessica Klein Budweiser’s Made for Music campaign, launched last year with Jay Z and Rihanna,…

Brand Takes Advantage Of Jay-Z’s Twitter Frenzy

Yesterday Jay-Z broke the internet by spending an entire day responding to random questions on Twitter.…

Jay-Z Brought On To NBA 2K13

Shawn “Jay-Z” Carter has been hired by 2K Sports to be executive producer of NBA 2K13.…

Jay-Z Collaborates With Adult Swim

Jay-Z is working with Adult Swim on a new development deal. The rapper/mogul is likely working…

Jay Z Battles Eminem For ‘DJ Hero’

Activision enlisted a couple of heavyweight rappers in the TV spot for DJ Hero.   The…

Can Daft Punk Save Music Games?

From Rolling Stone: They are known to be selective about the projects they get involved with…