Inside The NBA’s Virtual Reality Strategy
Unless you have a spare key to the Federal Reserve, the courtside NBA seat is almost…
Inside The NBA’s Virtual Reality Strategy
Unless you have a spare key to the Federal Reserve, the courtside NBA seat is almost…
Ne-Yo Tunes Up With ‘World of Dance,’ Tech And Evolving Music Industry
Shaffer Chimere Smith never gave himself a Plan B. It was either breaking through with Billboard…
The Marketing Genius Of Beyoncé’s ‘Lemonade’; Why 360 Is The Future
Unless you’ve been living in a cave, you’ve heard about Beyoncé’s Lemonade—a stunning visual album that touches socio-political…
Budweiser’s Made For Music Campaign Launches ‘Underground’ Series
By Jessica Klein Budweiser’s Made for Music campaign, launched last year with Jay Z and Rihanna,…
Brand Takes Advantage Of Jay-Z’s Twitter Frenzy
Yesterday Jay-Z broke the internet by spending an entire day responding to random questions on Twitter.…
Jay-Z Collaborates With Adult Swim
Jay-Z is working with Adult Swim on a new development deal. The rapper/mogul is likely working…
Jay Z Battles Eminem For ‘DJ Hero’
Activision enlisted a couple of heavyweight rappers in the TV spot for DJ Hero. The…
Can Daft Punk Save Music Games?
From Rolling Stone: They are known to be selective about the projects they get involved with…