Video Game Marketers Discuss Inclusion Strategies For Women
Many developers and publishers are still hanging on to outdated views of the gaming demographic by…
Video Game Marketers Discuss Inclusion Strategies For Women
Many developers and publishers are still hanging on to outdated views of the gaming demographic by…
‘FIFA 18’ Marketing Integrates Esports With Real Players And Teams
FIFA 18 is now available, and fans across the world are congregating on the proverbial pitch…
Electronic Arts Opens ‘Madden NFL’ Esports Playbook
The NFL is finally going all-in on esports. While Electronic Arts has been at the forefront…
EA Commissioner Explains Rise of FIFA Esports
This weekend, the best FIFA 17 players from around the globe are in Berlin competing for…
Electronic Arts Celebrates Competitive Gaming Series With Madden Championship
The top 32 Madden NFL 17 video game players have converged at ESL’s Burbank Studios to…
Why Brands, Athletes And Investors Say ESports Matters
Editor’s note: We gathered a compilation from our exclusive [a]listdaily interviews to showcase how eSports industry experts and non-endemic sponsors…
Super Bowl LI Just Part Of EA Sports’ ‘Madden’ ESports Plan
For decades you had to be a professional football player to compete in EA Sports’ Madden…
Collegiate StarLeague Launches EA Sports ‘Madden NFL’ Tournaments
Electronic Arts continues forward with its competitive gaming business, and the publisher has partnered with Collegiate…
EA’s Brand Messaging Says, ‘It’s All About The Fans’
Electronic Arts (EA) has had its fair share of ups and downs as a video game…
Fast Cars, Fast Hedgehog: This Week In Game Launches And Promotions
From shoes you can wear to trailers you can feel, it was a big week for video…
EA Sports Takes ‘FIFA 17’ To The Streets With Limited Edition Cleats
EA Sports continues to ramp up promotion for FIFA 17 ahead of its September 27 launch, this…
Kia Motors America Proves Bo Still Knows, And Dominates ‘Tecmo Bowl’
On Sunday, September 18 during NBC’s Sunday Night Football, Kia Motors America will tap into the nostalgic…