AI

AList Transitions To Ayzenberg AI For Enhanced Insights Delivery

AList, the award-winning media platform that has provided the media and marketing community with invaluable insights,…

A Marketer’s Guide To 2020 MarTech Trends

Since 2018, marketing technology (MarTech) has seen year-on-year growth of 22 percent with estimated market size…

JOANN Handcrafting Brand Turns To AI For Copywriting

America’s go-to hub for handcrafting has called on computers to ramp up its email marketing efforts.…

The Data Anomaly Effect: Finding Errors and Opportunities In Data Haystacks

Originally published at AW360 by Alex Igelsböck. Anyone who has ever forgotten where they left their car…

AI-Powered Machines Will Now Write Marketing Copy At JPMorgan Chase

Chase announced a five-year deal with artificial intelligence (AI) leader Persado to power its creative marketing…

Havaianas Creates Virtual Storefront Using AI-Enabled Tropical Mural

Havaianas dipped its flip-flop clad toes into the world of augmented experiences, creating a virtual storefront…

Forrester: Marketers Not Taking Full Advantage Of AI

A new study conducted by Albert and Forrester surveyed 156 decision-making marketers to examine their martech purchase…

Puma AR App Hypes LQD Cell Sneakers With Camera Effects, Games

Puma is promoting its new LQD Cell Open Air sneaker in augmented reality (AR) with a…

A Marketer’s Guide To SXSW 2019 Panels

It’s that time again. SXSW is here as marketers, filmmakers, musicians and others descend on Austin…

Domino’s Uses AI To Reward Points For Photographing Any Pizza

Domino’s is now giving pizza fans points for any pizza they purchase—even if it’s from a…

IBM Watson’s 2019 Marketing Trends Include Balance Of Data And Emotion

Marketing will be determined by the customer in 2019 as CMOs and digital agencies adapt to…

Visualization, Tech Among Top Trends Impacting Brands, Report Says

Consumers are driven by what they can see and obtain quickly, according to the 2018 Mindshare…