There’s no question that Twitch.tv has emerged as a true champion of the broadcasting world over the past few years, accumulating millions of viewers and players and gaining enough popularity to be the subject of a huge buyout by Amazon. But there may be more to its success than most people may realize.
EEDAR’s Patrick Walker recently spoke with GamesIndustry International, pointing out five key factors that people can learn from Twitch’s success. It’s not just a matter of letting people “do their thing” when it comes to gameplay sessions — there’s a certain nuance to it that others can certainly learn from.
Twitch isn’t just about eSports and PC games
From the stat sheet below, it’s easy to see which games are the most popular on the service, with the likes of League of Legends and DOTA 2 leading the charge. However, there’s also room for other gaming experiences, like the action game The Binding of Isaac: Rebirth and first-person shooters like Counter-Strike and Destiny. Popular favorites like Ultra Street Fighter IV and FIFA 15 are also given a great deal of exposure.
The addition of console support also makes Twitch far more accessible than it’s been in the past, as it was originally a preference for hardcore PC players. Nowadays, though, people can connect via an Xbox One or PlayStation 4 console with ease.
Games with strong communities drive the channel
Approximately 61 percent of titles with popular game communities led the charge in view volume for the fourth quarter of 2014, according to Walker. Strong eSports support for games like League of Legends and DOTA 2 have resulted in big viewership numbers. In fact, League alone has seven times more monthly active users than any of the other titles on the list, indicating a hardcore audience that generates big viewership for the channel.
There’s still room for other games
Despite Legends‘ dominance, there’s always room for a “new kid” to dominate, even if it’s an older title. View volume has waivered over the past month with a number of games entering the top ten, including Call of Duty: Advanced Warfare and Trials: Evolution, as well as older favorites like Spyro the Dragon and Grand Theft Auto: Vice City. It just goes to show that diversity can truly be king, even if Legends is the strongest of them all.
Launches, events, tournaments and more can contribute to broadcasting success
Walker broke down more specific stats in regards to game movement in the top ten, attributing events surrounding the game as a factor for driving up viewership.
“Call of Duty: AW released on November 4, 2014, temporarily displacing the eSport-focused CS:GO as the top Shooter. Ultra Street Fighter IV held the Capcom Cup tournament sponsored by Capcom launching Ultra Street Fighter IV into the top 10. From January 4th to January 11th the Awesome Games Done Quick charity channel (#AGDQ2015 Benefiting the Prevent Cancer Foundation) pushed many older games into the top 10. On January 9th, this included Spyro, GTA: Vice City, and Trials Evolution.”
New releases always have a way of breaking in
The launch of new games on the market always provide an opportunity for a new mover and shaker to emerge in the top 10, especially if they have an avid fanbase. For instance, when Call of Duty: Advanced Warfare launched last year, it had no problem beating out popular favorite Counter Strike: Global Offensive in the top ten, due to its popularity.
The bottom line with the report is that, despite huge favorites on the Twitch channel, there’s always room for new content and games to be featured, provided they have the right kind of “buzz” and community supporting them.
More statistics from the report can be found here.