Study: 26% Of Adults In The US Get News On YouTube
Adweek
About one-quarter of all US adults say they get news on YouTube, 59 percent of which say it’s an important way for them to consume news, shows a new study from Pew Research that surveyed 12,638 US adults from January 6 to 20.
Why it matters: 44 percent of the 377 most popular YouTube news channels that Pew analyzed were oriented around an individual, namely a journalist or independent host.
Meet The Rising Stars Of Brand Marketing
Business Insider
Business Insider has released its inaugural list recognizing the rising talent reshaping marketing for brands like Procter & Gamble, Frito-Lay, Uber, SkinnyPop and Walmart.
Why it matters: As The Hershey Company’s youngest VP, 36-year-old Kyle Banahan, SkinnyPop vice president of marketing, helped the brand’s ecommerce grow by 200 percent during the pandemic by promoting the popcorn as a healthy choice for remote workers.
LA Comic Con Is Moving Forward With An In-Person Event In December
NBC Los Angeles
LA Comic Con is set to hold its annual in-person event from December 11 to 13 at the LA Convention Center. The organizers say fans will receive a full refund or roll-over of their ticket if the event gets canceled.
Why it matters: To ensure guests maintain a six-foot distance, organizers have reduced headcount to 13,500, down from 42,000 in 2019. The event will still feature over 400 vendors, but to avoid bottlenecks, the aisles will be one way. Fans who attend are required to wear masks.
Reach Sees ‘Strong Recovery In Digital Advertising Growth’ After H1 Covid-19 Hit
The Drum
Between January and June, Daily Mirror owner Reach saw pre-tax profits plummet from £58.2m to £25.2m, while its revenues declined 18 percent to £290.8m.
Why it matters: Digital advertising helped the firm see a 12.9 percent increase, in addition to a 27.2 percent year-over-year increase in average monthly loyal users between March and August.
These 5 Leaders Are Transforming How America Works, Plays And Invests
Business Insider
Business Insider’s 100 People Transforming Business in North America includes activists, entrepreneurs and leaders shaping the future of investment.
Why it matters: After Hurricane Katrina, Rashad Robinson became president of Color of Change, an online civil rights advocacy organization that has over 1.7 million members today and spearheaded the Facebook boycott.
