According to new graphs from BuzzFeed, the number of links to Vine videos shared on Twitter has taken a significant dive over the course of the last couple of weeks. The likely culprit is Instagram entering the social video space with the launch of longer format and marketer friendly Instagram Videos. The graph shows that since June 19th in particular, the number of Vine links has taken a significant dive and isn’t beginning to recover.
On June 19th, the day before Instagram Video launched, the number of Vines on Twitter were up at 2.4 million shares. As of July 1st though, shares were only one third of what they were at 794,824 shares, denoting a huge drop off.
What’s odd about the data is that Instagram hasn’t gained any more shares as a result of the drop-off from Vine. It appears to be remaining steady with numbers consistent with its picture-sharing service, despite adding video. With Vine adding a number of features to its service later this year, this may not be the very end for Twitter’s video service, but it will have to act fast if it wants to maintain its user base.
Source: BuzzFeed
