Top 5 Emerging Vloggers On YouTube

by Jessica Klein

Though YouTube is home to all kinds of video content, from piano-playing kittens to cooking how-tos, it still has an arguably special relationship with the type of creator that teenagers flock to VidCon to smile at in person. The vlogger, embodied in YouTube partners like Jenna Marbles {link no longer active} and John and Hank Green (the Vlogbrothers) {link no longer active}, have been reaching fans in a uniquely personal manner since the earliest days of the ‘Tube.

However, there seems to be an endless opportunity for new faces in the vlogosphere. There are always new niches to fill, and vloggers find their reflections in the YouTube viewing population. This means that for every niche interest, there could be a vlogger to record their musings on it for a fan base that seems to be already waiting to watch and listen.

In a world where more and more people seek to make a living through platforms like YouTube, this has a serious implication for brands. The niche audiences that vloggers accumulate create near perfect opportunities for brands trying to market to distinct target demographics. Lindsay Sutton, the vice president and director of social content at DigitasLBi, knows exactly how this phenomenon works. However, she recognizes that not all brands do, and cautions them to leverage their products via vloggers to their best possible advantage.

“Look beyond just the number of subscribers—choose a vlogger that makes sense for your brand,” she explains. “Otherwise, although you may achieve reach because viewership is high, you might find yourself with poor engagement numbers because that reach won’t be hitting your target audience.”

Of course, authenticity is everything for a vlogger’s digital reputation. Hence Sutton elaborates on marriages between brands and vloggers, “Spend the time truly combing through the content, get a great understanding for the audience, and then make the decision if you want your brand to have a role. It’s much better to choose a partner who will work with you to create seamless integration for your brand-something that feels like an effortless addition to that vlogger’s programming.”

Potentially catching the eye of brands during such strategic “combing,” the following top five emerging vloggers are gathering viewers as you read this. Here’s who brands might be looking to partner with next:

5. The Chicks Life

• SlateScore: 266
• Total Subs: 2,012
• Monthly Views: 4,640

Resembling the Shaytards family vlogging idea, The Chicks Life follows a filmmaker father and his teacher wife along with their baby and two pets.

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