Kia is marketing its 2014 compact sedan Kia Forte as the car “loved by those who love technology.” And to hone in on that branding angle, the car company has taken to Facebook to create social games to promote the car’s advanced technological features.
The Facebook app is called Kia Techathlete Games, and it includes a total of five different games that correspond with each innovative feature of its Forte.
The “Sla-La-La-Lom” game involves users using voice-control with their computer microphone to navigate their way down a ski slope. This game is meant to highlight the Forte’s slick voice-command navigation system.
The “Gy-Row-Scope” game involves synching a user’s smartphone to the computer to row their boat to the finish line. This game is intended to highlight the Forte’s smartphone synching abilities and digital jukebox.
Social media players can compete to get on the online leader board, share their scores with friends and enter for a chance to win some tech gadget prizes like an Xbox Kinect, Go-Pro camera, Nike+ FuelBand and Beats by Dre headphones.
The Facebook app in itself isn’t anything mind-blowing, but it does showcase a fun way to highlight the brand’s individual features in a way that social media users can really engage with and appreciate.
Source: Digiday
