Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way for teens to express their “true selves.” Read more here.
Social media may do more harm than good when it comes to personal well-being. Find out the full story here.
Get 5 ways brands use Pinterest to authentically connect here.
Facebook and CNN on Monday announced a wide-ranging partnership in connection with the 2012 presidential election across TV, desktop and mobile screens, with a centerpiece of the initiative is an “I’m Voting” app from the two companies that allows users to commit to voting and endorse specific candidates and issues. Get more details here.
Find out how marketers are keeping up in mobile and social spheres in the “The State of Marketing 2012” here.
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