ABC has been dabbling with virtual reality lately, having previously teamed up with Lexus to produce a special VR-related experience for the hit drama Quantico. But this time, the broadcast channel is stepping in a completely different direction.
Variety reports that a new 360-degree video that ties in with the immensely popular competition show, Dancing with the Stars, is available on both its main website, as well as its Facebook and YouTube channels.
Set to the tune of Donna Summer’s “Last Dance,” the video surrounds viewers with professional performers as they dance along to the beat. The experience is compatible with web browsers, and it can be viewed through virtual reality headsets using Littlstar’s virtual reality app.
This is just the beginning of ABC’s virtual reality experiments, as the company is hard at work on a number of new programs centered around the technology. A VR experience based around the hit show, Nashville, is set to arrive later this month, and more could be planned as the company’s fall season prepares to launch.
This all ties in with Disney’s (ABC’s parent company) bigger picture, as it released a Disneyland VR experience earlier this year (produced by VR camera maker Jaunt), as well as a Star Wars VR experience that could lead to bigger things down the road.
