Yesterday Jay-Z broke the internet by spending an entire day responding to random questions on Twitter.  The influential rap star isn’t known to be active on Twitter, where goes by his real surname Mr. Carter. It was a Q&A that was as amusing as it was unexpected.

The rapper not only exploded the head of every person he responded to, but favorite brands of “Hova’s,” as he calls himself now and then, were getting shout outs as well. Turns out, Mr. Carter is a major fan of the Quaker Oats cereal Cap n’ Crunch. This tweet laid the foundation for a prime textbook example of a company getting social media right.

The breakfast brand reacted swiftly to the compliment with a witty response referencing one of Jay-Z’s biggest hits, and made a pun out of the new album title in an hashtag.

 

In fact, the Cap’n has been getting himself quite a bit of buzz lately. This past spring, the Quaker Oats cereal brand cast its mascot as the host of a YouTube talk show, “The Cap’n Crunch Show.” More recently, he came under fire for lying about his rank, since his cartoon uniform actually is that of a commander’s (oh, the internet). The controversy ended up on CNN, The Colbert Report, Late Night with Jimmy Fallon and The Tonight Show with Jay Leno.

Cap’n Crunch capitalized on the absurdity of the situation and released an “official statement” (see below video), poking fun at the fact that he is indeed just a cartoon, and that people are ridiculous for taking things so seriously.

 

For now, the Cap’n can rest assured that he is in good standing with Queen Bey’s (a.k.a. Beyonce’s) hubby, and for at least today, he has one less problem than he did at breakfast.

Source: Digiday