What better way to ramp up excitement for a horror film than to deliver the jitters on Twitter Annabelle, the prequel to popular horror film The Conjuring is set to release in the United States October 3 and has been gearing up by bringing Twitter users something that… will help them stay awake.

The campaign has inspired fans to create fake accounts for grassroots promotion. Scope some creative .gif use and check out more on the official account here.