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March 15, 2023 | Alan Hart

Brand At Its Best And Focusing On Fundamentals With Heather Stern, CMO At Lippincott

Lippincott’s Heather Stern joins the podcast to discuss the fundamental shifts happening in the industry as things move from an institutional era of branding to a human era of branding

March 14, 2023 | Carla Rover

New Data: New Investment Pours Into Gaming As Measurement Solutions Evolve

Despite a global audience of more than three billion gamers, advertisers have yet to view game advertising as a platform for reaching a wide audience like they might look at social media, according to the IAB.

March 14, 2023 | Matthew Downes

Social Commerce At SXSW 2023: What Brands Can Learn From China

Speakers at SXSW 2023 across panels noted the acceleration of social commerce in the United States—and ways to lean in, taking a page of China’s social commerce playbook.

March 8, 2023 | Carla Rover

IAB Playfronts: Gaming Is A Gateway To Gen Z And Gen Alpha

We spoke with the IAB’s Zoe Soon about IAB Playfronts and some of the takeaways marketers could look forward to

March 8, 2023 | Alan Hart

Demand Generation And Brand Marketing With David Fossas, CMO At Restore Hyper Wellness

David talks about the siloing and diminishing of the CMO role and how concepts like “Team One” and taking a critical look at new growth titles could help remedy this

March 3, 2023 | Carla Rover

Game Marketers Find Playable Ads Most Effective Tool For Driving Game Installs

A new report states that playable ads are the most cost-effective format for driving consumers to install gaming apps

March 2, 2023 | Carla Rover

Less Than Half Of Black Consumers Feel Understood By Brands

Beauty influencers like Ami Cole are making the leap from online to in-store sales, opening up new opportunities for retailers to win over skeptical consumers

March 1, 2023 | Alan Hart

Narrative Economics With John Connors, Founder & CEO Of Boathouse

John tells us how Boathouse uses data and AI to empower brands to understand their true narrative and evaluate how it aligns with their desired narrative

February 24, 2023 | Carla Rover

Report: Top Five Most Considered Brands Leverage In-Game Marketing

The top five food brands in YouGov’s most recent CPG brands report have accelerated in-game and gaming platform marketing in response to consumers’ brand loyalty coming up against inflation concerns

February 23, 2023 | Carla Rover

The Metaverse And Money: How Brands Are Driving Investors’ Virtual Habit

Brands’ potential to innovate in the metaverse is driving billions in investment

February 23, 2023 | Alan Hart

How To Balance Brand And Performance To Drive Growth With Kristen D'Arcy, CMO At Homedics

Kristen D’Arcy is an agent of change and has intentionally guided her career path to gain the skills she knew she would need to be a CMO

February 21, 2023 | Carla Rover

The Return Of ROI: Why Brands Should Rethink Earned Media Value

With only a fraction of US digital ad budgets devoted to earned media, the ability to quantify and track EMV is causing some marketers to rethink their long-term strategies

February 17, 2023 | Carla Rover

Sailor Moon: How A $13 Billion Franchise Leverages Earned Media And Brand Partnerships To Stay Relevant

The Sailor Moon approach to brand partnerships is an object lesson in courting multi-generational audiences

February 15, 2023 | Alan Hart

Designing the Brand Experience: From First Exposure To Advocate With Nick Horan, Global Brand Experience Lead For Vanish At Reckitt

Nick and Marketing Today podcast host Alan Hart discuss their thoughts on the future of Brand Experience and more

February 14, 2023 | Carla Rover