How Rare Beauty And Fenty Leverage Gen Z Values To Drive Media Value

For Gen Z consumers, brands that reflect their values are more appealing than those that do not, even when the price comes into play

Maximizing The Marketing Budget And Being Responsibly Irreverent With Ben Mand, CEO At Harmless Harvest

Ben Mand is the CEO of Harmless Harvest, a pragmatic innovator—and a believer that business can be a force for good.

Getting People To Try Your Product With David Sandström, CMO At Klarna

David’s diverse background includes experience in agency and client roles and working in various industries around the world, which has shaped him into the marketer he is today

Mobile Gaming Dominates Play As Frequent Gamers Embrace Personalized Ads

A recent YouGov survey shows mobile gamers represent the world’s most ad-friendly audience

Back To The Future: How Marketers Can Embrace “Phygital” Customer Engagement

A recent Newzoo report reveals that consumers spend more leisure time in digital spaces than in physical leisure activities.

Earned Media Value 101: Revisiting A Powerful Consumer Engagement Tool

Breaking down the concept of earned media value, how it can benefit your brand and providing tips on how to implement an effective earned media strategy.

Trends In Fintech With Drew Glover, Founding Partner At Fiat Growth And General Partner At Fiat Ventures

Drew explains total addressable markets, how he thinks about shifting an existing committed user base into a marketplace, and the reasons he sees fintech as the industry that will have the largest impact on generational wealth

Too Big To Fail: What’s Happening With TikTok?

The world’s biggest brands don’t appear to be disentangling themselves from Tiktok, as ad spend on the platform increases by 11 percent and Congress mulls The Restrict Act.

Revitalizing A Heritage Brand And Climbing The Career Jungle Gym With Amanda Tolleson, CMO At WeightWatchers

Amanda tells us her three big focuses at WeightWatchers are rethinking the organizational structure and culture, making data-driven decisions to increase performance, and honing in on their new brand strategy

Red Alert: Heinz Courts Multi-Generational Relevance

New Report: Marketers Use Social Commerce, Collaboration For Optimized Brand-Building

A new report from Shopify suggests that brand marketers are turning to collaboration and social to optimize their resources and reach new audiences

New Report: CMOs Believe Innovative Technology Powers Brand Safety

Has the nature of brand safety changed in the generative AI age?

The Science Of What Works In Advertising With Jon Evans, Chief Customer Officer, System1 Group

Jon Evans is the Chief Customer Officer at System1 Group and host of the ‘Uncensored CMO’ podcast. For years before that, he was a client-side agency CMO

The State Of Social Intelligence: Q&A With Ayzenberg VP Of Insights And Analytics Jocelyn Swift Harjes

We asked Ayzenberg VP of Insights and Analytics, Jocelyn Switft Harjes, to discuss some of the changes she has seen in the industry and her work with clients

Square: New Black And Latino Retail Startups Face Unique Challenges And Opportunities

Square recently announced the launch of Forward, a business accelerator program designed to help Black and Latino retail entrepreneurs get access to the capital, mentorship and ongoing support that they need to succeed

Normalizing Car-Sharing And Focusing On User Experience With Andrew Mok, CMO At Turo

Andrew outlines the challenges Turo faced early on, how they got around them, and how a shift to focusing on improving the host experience has been one of their most effective marketing assets

Betting On The Billions: 3 Takeaways From Spotify’s Barcelona Deal

The event-driven promo is just one more step in Spotify’s efforts to woo creators and ink new brand partnerships while presenting new opportunities to brand marketers

SXSW: Despite Uncertainty, Marketers Have A Healthy Appetite For TikTok

TikTok’s uncertain future was largely absent from SXSW. Instead, there was a clear interest in how to capitalize on its influence over Gen Z and prepare for the future of commerce on the app

72 Hours At SXSW: Thoughts From A Creative Director's First Year At The Festival

A 72-hour round-up of SXSW 2023 from creative director (and SXSW first-timer) David Rielly

Report: How Gen Z Social Search Changed Product Discovery

As Gen Z increasingly embraces social search to discover new products, marketers are finding new opportunities to leverage data and create new organic paths to purchase.