by Jessica Klein
Nielsen’s “Total Audience Report” is the latest research to tout the growth of online video and the decline of linear TV viewing. In fact it’s the second Nielsen report in the past four months to say that.
Nevertheless, traditional TV viewing hours are still going down. During Q3 2014, TV viewership averaged over 141 hours per month, per person. That’s six hours less than what Americans watched in Q3 of last year (a roughly 4 percent decrease). Meanwhile, online streaming video viewing has increased by about 60 percent in the same time frame.
However, it’s worth noting that this massive increase in digital viewing rose from about seven hours a month to just under 11 since the previous year, so it still has a long way to go to catch up to traditional television. And within the context of this report, “online video” includes viewership of TV shows and movies on streaming platforms.
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