The CW has announced that it is launching an entertainment app for Xbox 360. This will allow users to stream full episodes of shows like Arrow, Supernatural and The Vampire Diaries the day after they air on network TV.

“In addition, The CW is taking advantage of the second-screen opportunities offered by Xbox SmartGlass to create a content-rich, interactive and integrated experience that will bring The Vampire Diaries to fans in an entirely new way,” notes the release. “As viewers tune into The CW app on Xbox this Friday for the latest episode titled ‘The Originals,’ they can access an exclusive Xbox SmartGlass experience that will provide exciting new content via their smartphone or tablet not available to any other viewers.”

Additionally, The CW announced that they are giving away two customized Xbox 360s based on The Vampire Diaries and Supernatural respectively. Find out more at Facebook.com/Supernatural and Facebook.com/TheVampireDiaries {links no longer active}.