DLC for AAA games is often expensive, and is an added expense with retail games that release at $60. CD Projekt RED’s Marcin Iwinski thinks that this could lead to a negative backlash, noting that releasing free content for Witcher 2 actually helped sales.
“When we put it out for free, we saw a boost in the sales with the Enhanced Edition because it just created good will, and it refreshes the product,” noted Iwinski. “You can always do it from two angles, and sadly I see the industry trending toward over-exploiting the gamer, and I think this will come back to the publishers that are doing that, and eventually, people will stop buying their stuff. That’s just not the way things work.”
“When we had that publishing deal, we went to the publisher, and said, ‘So we have this idea where we make all this stuff, all this new content, and you don’t pay anything for it, we give it away for free. How about that ‘ The publisher went all big-eyed and said, ‘Whoa! Let’s charge 10 dollars! 10 Euro!’ But we believed that we would sell more units if we put it out for free.”
Source: Gamasutra
