Business Insider reports on a Nielsen study exploring what types of content people are willing to pay for online.  The firm compiled statistics using data from 27,000 consumers worldwide.  For content people have already purchased online, it found leading categories are music, games, movies and magazines.  Its data shows about 10-15 percent have already paid for such fare online.  Combining them with those willing to purchase online content, Nielsen found about half or more would be paying or potential customers for movies, music, games, and non-user, professionally produced videos.  Slightly less than half said they have bought or would buy online magazines.  From there, the firm found a steady decline in purchases and intent to purchase for other categories including online newspapers, digital news outlets, talk or music radio, and user-generated content such as podcasts and blogs.  Business Insider features Nielsen s data as a bar graph.  Check it out at Business Insider {link no longer active}.