By: Sahil Patel
European video ad startup Teads has raised $30 million in new financing as it looks to enter more international markets.
The financing is an even split between equity investment and debt. Investors include existing backers Gimv, Partech, and Elaia, as well as new investor BPI. The other half comes via a “mid-term” line of credit from Bank of China, HSBC, BNPP, and BPI.
The money will allow Teads to “speed up the company’s growth on a global scale,” according to Teads executive chairman Pierre Chappaz. He says Teads will focus on technology innovation as well as expansions in the US and new markets like Brazil, Russia, South Korea, and Japan.
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