Twitch.tv has come a long way over the past few years, first streaming to only a limited few but now becoming the ideal channel for video games to show what they can do to an online audience.
Analytics firm comScore has reported that the video platform boasts the largest audience and most-engaged users across all sites dedicated to the video gaming audience. Twitch is reported to have ten times the number of videos over all of its competitors, and five times more videos watched per viewer and minutes watched per viewer.
“The growing popularity of live video on Twitch has been apparent in all corners of the video game industry, ranging from individual gamers to the biggest publishing, developing and media brands,” said Jonathan Simpson-Bint, Chief Revenue Officer, Twitch.
That audience will continue to grow with this week’s arrival of the PlayStation 4 console, as well as next week’s Xbox One. Both will utilize Twitch.tv for streaming purposes.
“While comScore’s top ranking of Twitch confirmed what we already saw coming in terms of the broadcasting and spectating trend, it’s just the beginning. We expect the movement to really take off when the broader console community gets its first taste of the live experience on the Xbox One and PS4.”
Source: MCV UK
