As eSports continues to grow in popularity, more companies are entering into partnerships to further their brand exposure, and long-time gaming headset maker, Turtle Beach, is no exception. The company has partnered up with eSports team OpTic Gaming to promote its newest peripheral, the Turtle Beach Elite Pro Tournament Gaming headset, which is part of a line of Elite Pro gear that the company will begin manufacturing this year.
Other Elite Pro gear includes a Pro Tactical Audio Controller (T.A.C.) and accessories such as a microphone and an adapter for the Xbox One and PS4 consoles. All of these peripherals are built with competitive play in mind, making the tie-in with OpTic seem all the more vital for the line of products. As part of the promotion, the team will use the headsets for a number of its upcoming tournaments, including Call of Duty and Counter-Strike: Global Offensive.
This year marks Turtle Beach’s 10th anniversary with creating and marketing gaming headsets, and the timing in partnering up with OpTic couldn’t come at a better time. “Everybody knows Turtle Beach,” said Hector Rodrigues, team manager for OpTic Gaming. “They’ve been around forever and have some great gaming headsets, so they definitely piqued our curiosity when they told us they were working on a top-secret eSports headset we’d be interested in seeing.
“So we invited Turtle Beach to the OpTic Gaming house here in Chicago to see what they had in store for us, and the moment they brought out the Elite Pro headset, T.A.C. and other gear we knew simply by looking at everything that this was a vast departure from what we were expecting. The more we explored and played with the Elite Pro headset’s features–like the cooling ear cushions, the adjustment you can make to the ear-cups for players who wear glasses, or how you can adjust the overall fit on your head — the more we knew it was revolutionary, and something that the OpTic teams would absolutely want to use. Turtle Beach brought their A-game with the Elite Pro, no questions asked.”
“Part of Turtle Beach’s core DNA is driving innovation that benefits gamers,” said Juergen Stark, CEO for Turtle Beach. “Given that we invented the console gaming headset space many years ago, we felt it was only natural for us to reinvent the gaming headset for the current era of eSports to meet the expectations of today’s competitive gamers.”
It also continues to give Turtle Beach a foothold in the competitive eSports market, with a product that not only fits in with the demographic, but also heightens the experience. “There are plenty of great gaming headsets and audio gear out there, but we saw the need to drive fundamental innovation to make it better for eSports,” Stark added. “The fact that OpTic Gaming–one of the best pro gaming organizations in the world — chose to partner with us because of the Elite Pro just goes to show this is another game-changing line of products from #TeamTurtleBeach that brings true innovation to the market.”
The partnership with Turtle Beach is the latest in a number of eSports deals, which includes one with Brisk in March to promote a new line of iced tea. Pre-orders for the Elite Pro headset are set to begin on May 24, with a release sometime after.
