The team at Tubular Labs has released the official rankings for the most watched online video creators for January, and Buzzfeed has certainly left its mark.
The company’s Tasty channel has managed to find a strong number one spot in the overall video creators category (across global and devices) with over three billion views. Pop star Justin Bieber followed closely behind in the second place position with 962 million views.
Buzzfeed’s Tasty channel has seen a good amount of attention for the month, garnering 18.6 million new followers and keeping an engagement rate of 2.93 percent. It has also managed to beat a previous record as a result, as channels hovered just around the one million view mark months before. Bieber gained 6.6 million new followers and 4.33 percent engagement.
The full top ten is as follows:
It’s an interesting mix of entertainment, kids and family and sports categories, as the top 100 video brands and influencers overall managed to generate a total of 42 billion cross-platform views for the month – a 12 percent increase from December.
In the Facebook category, food content again led the charge with Tasty (along with its UK equivalent), Tastemade, Tip Hero and Buzzfeed Food taking over the top six spots, with the NBA cracking the top 10 with 351 million views.
On Instagram, it was all Bieber and the NBA, as the two climbed into the top spots, alongside Black Jaguar-White Tiger, to dominate the top-three spots. Additionally, the official Instagram channel saw plenty of attention, with 53 million views and over eight million new followers.
As for YouTube, Beiber showed no signs of slowing down with 824 million views and 1.3 million new subscribers. However, WWE (World Wrestling Entertainment) dropped a spot to make room for Ryan ToysReview, which took hold with 667 million views and 364,000 new followers. Still, WWE is probably pleased with the third place spot, with 576 million views and over 500,000 new followers.
When it comes to global brands, nothing seems to stop Red Bull. The company held a clear lead in the top ten with 233 million views and 470,000 new followers, followed closely behind by Lego (147 million views) and Supercell’s popular Clash of Clans (75 million).
