THQ has revealed that they plan on releasing new uDraw games every 60 to 90 days, with the next game being SpongeBob SquigglePants. They’re also planning on a ten-week shopping center tour that they hope to reach 30 million consumers with.
“We couldn’t be more pleased with uDraw. We originally tried to get 1 million units out in our fiscal year and we now think we can do 1.7 million units,” said THQ CEO Brian Farrell. “The strategy is to re-promote the hardware along with new software every 60 to 90 days. We have just announced this new SpongeBob SquigglePants product. You will see us back re-promoting the device just before Easter across Europe and the U.S.”
Source: MCV
