BrandZ has once again released their yearly study of the Top 100 Most Valuable Brands, showing exactly how much can happen within just a year. The trend continues from last year of tech brands getting increasingly high rankings on the list. Of note, the 4 most valuable brands are all tech, with Apple reclaiming it’s #1 spot.
Tencent, who in the past year has been investing heavily in the mobile games business, has moved from #14 in 2014 to #11 this year, getting dangerously close to cracking the top 10.
Both CocaCola and McDonald’s have remained in the top 10 but have fallen a few steps in favor of telecom companies AT&T and Verizon. Rounding out the top 10 is mainstay Marlboro, whose brand value has jumped 19 percent in the past year alone. Alibaba Group is a new entry to the list and already at the #13 spot, as they recently claimed the title of being the largest global IPO ever.
See the full list of this year’s most valuable brands below.
