Researcher Frank N. Magid Associates says brand awareness increases by five-fold when people are exposed to video ads during online gaming. The firm studied the behavior of 3,000 game players in the US exposed to video ads served by NEOEDGE. It also found a three-fold increase in product awareness through video ads.
NEOEDGE has published the full findings in the white paper, Exploring the Optimal Online Video Advertising Model: Maximizing Online Video Advertising Effectiveness in the Context of PC Casual Games. Read more in the press release.
