Star Wars is one of those brands that truly resonates across multiple generations. Middle-aged folks and kids alike still enjoy various Star Wars entertainment, and Sony Online Entertainment and LucasArts are capitalizing on this fact with the kids-oriented free-to-play MMO Star Wars: Clone Wars Adventures (based on the popular Cartoon Network TV series), which in just one week has already amassed over 1 million players.
“We are thrilled to have hit the one million player mark in Clone Wars Adventures so quickly and look forward to seeing the player community continue to grow,” said John Smedley, president SOE. “Combining the technology, design infrastructure, and lessons learned from Free Realmswith the amazing Clone Wars brand, we knew we could make a great game, and we’re happy to see that fans of all ages are enjoying the content as much as we enjoyed creating it.”
“Star Wars is a franchise that has the power to transcend generations and appeal to fans both young and old,” said Mary Bihr, LucasArts VP of Global Publishing. “The game provides kids with a great way to extend the Clone Wars experience in a fully realized virtual world. They can watch the weekly series, and then share a collective experience with their friends.”
