Sony has revealed that they will be doing a cross promotion between Toyota and LittleBigPlanet 2. The car maker will be offering free content to fans in LittleBigPlanet 2.
The sponsored content will include a free XMB theme and a Prius-themed level for LittleBigPlanet 2 owners. Also, those who play the level can acquire their own Toyota icons, which users can use to form their own sponsored level, and that level can then be submitted to win prizes.
Source: PlayStation.Blog
