Sony Online raised more than $25,000 of Haiti earthquake relief money in just three days through the sale of in-game virtual items, reports Charity Technology Trust. Sony rolled out a program in its MMO games Everquest, Everquest II, and Free Realms where sales of certain items resulted in $10 donations pledged for Haiti through the American Red Cross. Charity Technology Trust says Sony Online ran a similar program for Habitat for Humanity in the game Star Wars Galaxies, raising $10,000 through players who pledged donations by destroying in-game structures. Read more at Charity Technology Trust {link no longer active}.
Sony Raises Haiti Relief Money Through Virtual Items
Recommended For You
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…