Social media has come a long way over the past few years, with millions of users reaching out via Twitter, Facebook, Instagram and Periscope to stay in touch with others. That said, it’s not entirely a hit with everyone. In fact, some millennials prefer the offline approach.
Social Times recently posted a story indicating, based on numbers provided by Battery Ventures, that not all millennials are finding a need to use social media. A large number of that group between the ages of 20 and 25 were polled, and the numbers produced some surprising results.
Out of those surveyed, 11 percent don’t have any kind of Facebook account, and 27 percent actually use that site less than once per week. Meanwhile, 39 percent don’t use Twitter or Instagram accounts in any way, and 54 percent don’t have a Snapchat account.
The chart above shows the stark differences between the two, though the number rises up quite a bit when it comes to other age groups, with 31-35 year olds indicating they don’t have Snapchat (73 percent) and Instagram (49 percent).
Meanwhile, when it comes to those that do have accounts, Facebook continues to have a dominant lead with three times as many users as Snapchat, and more than double the amount of active users as Pinterest and Twitter. It appears to be the best bet when it comes to reaching most millennials, if not all.
Newer networks seem to have the biggest setbacks with that age group, as indicated above.
This second chart also shows quite a divide with male and female millennials alike, with Snapchat showing the highest number for those that don’t have accounts. Males have the biggest disinterest in Snapchat, with 56 percent. Meanwhile, Facebook, again, has the advantage, with only 13 percent of males and nine percent of females not having an account.
Marketers may also want to look at engagement when it comes to this audience. 29 percent of millennials in the 20-35 age bracket have some form of Twitter account, and use it more than once a week. Meanwhile, 12 percent also have an account, but use it far less, and 19 percent “rarely use” their accounts at all.
The full survey results can be found here.
