A recent study of cell phone users Harris Interactive and mobile advertising firm Velti shows a preference for President Obama over challenger Mitt Romney. However, retired owners have a preference for Romney, showing the disparity between young and old in general preferences for the candidates.
“Although current polls show Romney pulling slightly ahead in the race, these results show that the smartphone market is becoming a whole new demographic that candidates should consider when building campaign strategy — and across any number of markets and applications,” writes Barbara, Social Media Manager for Velti.
Source: Blog.Velti.com
