Rift is launching to the public as the culmination of five years of work at developer Trion Worlds. They’re taking no risks with their first title, launching an extensive series of online and print ads that no doubt everyone in the gaming industry has seen by now, achieving over 250 million impressions in Europe alone.
Rift is just the beginning for Trion, said European marketing consultant John Davis. We are not only launching our first triple-A gaming franchise, we are also launching our game, network and digital sales platforms. A great deal of planning has gone in to making sure we continue to invest heavily to attract new players to Rift.
Find out more in the exclusive interview with Trion on Rift advertising.
Source: MCV
