PopCap Games has announced that it has finalized a number of licensing deals for their Plants vs. Zombies franchise. The company’s first brand licensing agreements have been signed with Trends International, Bioworld Merchandising, Funko!, MjC International, Jazwares and Walls360.
“We’re taking a measured, deliberate approach to licensing our IPs, focusing on quality brand extensions that expand our unique game icons and experiences for our fans in authentic, meaningful ways,” said Brennan Townley, director of brand licensing at PopCap Games. “The partnerships we’ve announced today represent partnerships with some of the most highly regarded licensees in their respective categories.”
Bioworld will be creating apparel, bags and accessories, Jazwares is developing a series of plush toys, figures and electronic accessories and Walls360 will be offering a starting line up of wall graphics including individual characters and exclusive bundles. Funko! will be creating Plants vs. Zombies versions of their distinctive Pop! Vinyl Figurines, MjC International is working on adult sleepwear and boxers, while Trends International is developing calendars and posters.
