Microsoft has already made some big moves for the holiday season when it comes to its Xbox One. The company announced a $50 price drop that’s already started to take affect this week across its various bundles, although Sony has yet to retaliate. However, in the United Kingdom, it appears GameStop is already making moves.
MCVUK is reporting that the popular retail site has begun selling the special white edition of Sony’s PlayStation 4 console for under £300. This comes just days after Sony matched Microsoft’s price offer on its Xbox One systems overseas, dropping it to £329.99.
Sony does have a lot of third-party titles for the system this holiday season, including Assassin’s Creed: Unity, which will feature exclusive content, and Call of Duty: Advanced Warfare. However, when it comes to first-party titles, it’s a little shorthanded in comparison to Microsoft.
Where that company has such big exclusives as Sunset Overdrive and Halo: The Master Chief Collection (which arrives next week), Sony merely has DriveClub, a racing game that’s run into its fair share of online problems over the past few weeks, and LittleBigPlanet 3, which will feature a multiplayer twist and arrive later this month. Outside of that, the company’s bigger titles, like Bloodborne and The Order: 1886, aren’t slated to arrive until February this year.
With this in mind, GameStop is probably just looking to get more PS4 units into homes — and it’s a move that could very well be a console pricing war here to the States. Although Sony Computer Entertainment of America hasn’t made a matching offer with its PlayStation 4 in this market just yet, there’s still time within the holiday season for it to announce its own price drop, or perhaps even a special bundle to even the odds — like the Destiny one it introduced a couple of months ago.
It’ll be interesting to see where the pricing battle goes from here, especially now that we’re in the thick of the holiday game releases.
