PressOK Entertainment has announced the launch of PlacePlay Ads, a local mobile ad solution that enables iOS mobile game developers to revenue by serving locally targeted banner ads. PressOK estimates that PlacePlay Ads provide up to 10 times higher eCPMs than traditional ad networks.
“PlacePlay now helps developers on two fronts – it not only provides them with easy-to-integrate features that Apple requires to serve hyper-local advertising, it also gives them access to a high-eCPM local banner ad network to make more money,” adds Ryan Morel, CEO of PressOK Entertainment. “A hundred percent revenue share is available to the first 25 developers who launch a game with PlacePlay Ads.”
“We are thrilled with our results from integrating PlacePlay into our hit game Memory Matches,” explains Michael Orlando, CEO of IDC Projects. “Engaged users are playing three times more than before and the hyper-local banner ads have yielded eCPMs up to $8.34, more than 10 times what we are seeing with other networks. Since integrating PlacePlay in Memory Matches, we have rethought our entire portfolio of games to enable location and allow us to utilize PlacePlay Ads.”
