Pinterest has grown quite a bit over the last four years, to the point that the company is working on a plan for monetization – one that will involve ads.
CEO Ben Silberman stated on the Pinterest Blog that “we’re going to start experimenting with promoting certain pins,” mainly because “it’s so important that Pinterest is a service that will be here to stay.” This will not only show growth on the web, but also the web front.
These ads will come up in a certain way, however. They’re pre-set to come up during search results and categories feeds submitted by users. It’s a similar process to what Facebook and Twitter use as far as their search tools are concerned, not overloading the user with pop-up ads.
Regarding the push to mobile, a spokesman stated, “The world is going mobile and we’re excited about that trend. Traffic continues to grow, breaking records consistently month over month and week over week. Mobile usage became the majority of traffic last summer and continues to grow in absolute numbers and as a percentage of traffic, which may account for third party discrepancies in measurement.”
Source: TechCrunch
