Wii Sports Resort was July’s biggest selling game, according to NPD, and that was with less than a week on sale at the tail end of the month. We analyzed the Wii Sports marketing push in our exclusive feature two weeks ago, and we noticed it is continuing with a new TV spot for the U.S. audience.
Gotta love the summer feel of these US spots.For curiosity’s sake, we took a look at what Nintendo’s European and Japanese arms are doing to promote the game.
Below is the latest European spot, starring UK golfer Melissa Reid and Italian basketballer (and current New York Knick) Danilo Gallinari.
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The UK campaign is a little bit different, going the informative route and discussing the Wii Motion Plus in more detail.
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Lastly, Nintendo’s home country gets an ad spot that isn t as good looking as the others, but shares similar sentiments by showing people at play with the game.
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We prefer the American spots for their clean look and immersive visuals, but what do you think?