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Nielsen And EEDAR Partner On Game Research

Research firms EEDAR and the Nielsen Company have partnered on providing data for the game industry, reports Gamasutra. EEDAR, which focuses on the game industry, is incorporating Nielsen’s Video Game Tracking data and Monitor-Plus reports into its GamePulse research service. Nielsen’s reports consist of regular surveys of 1,200 people on game product awareness and purchase intent. Users of EEDAR s GamePulse will have access to both Nielsen data sets starting in March 2010. Read more at Gamasutra.