Research firms EEDAR and the Nielsen Company have partnered on providing data for the game industry, reports Gamasutra. EEDAR, which focuses on the game industry, is incorporating Nielsen’s Video Game Tracking data and Monitor-Plus reports into its GamePulse research service. Nielsen’s reports consist of regular surveys of 1,200 people on game product awareness and purchase intent. Users of EEDAR s GamePulse will have access to both Nielsen data sets starting in March 2010. Read more at Gamasutra.
Nielsen And EEDAR Partner On Game Research
Recommended For You
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…