With the PlayStation 4 and Xbox One launches, game publishers are hoping that users pick up a lot of their games alongside their newly bought hardware. However, according to one analyst, it’s a slightly smaller ratio than what the Xbox 360 saw at its launch.
Cowen & Company analyst Doug Creutz stated that both systems will have an approximate 3.25 software attach rate – meaning roughly three games will be purchased alongside a new system during its launch. By comparison, the Xbox 360 had an attach rate of 4.2 during its holiday launch, while the PlayStation 3 had an attach rate of only 1.9.
Creutz expects this to mean an average of about 20 percent of systems sold will have any given launch title sold with it. Out of all those titles, Creutz believes Battlefield 4 will have the strongest attach rate around 30 percent, while Madden NFL 25 and NBA 2K14, two of the more popular sports games for the systems, will follow closely behind.
Meanwhile, games like Zumba Fitness, Fighter Within, Zoo Tycoon and Injustice: Gods Among Us Ultimate Edition are expected to have less than 20 percent of an attach rate.
Source: Gamespot
