2K Sports has announced that it is the official sponsor of ESPN s live 2011 NBA coverage in the United Kingdom and Ireland. This will make NBA 2K11 prominently featured in ESPN s live telecasts.
This marks a huge leap forward in the awareness of our NBA 2K franchise, said Jason Argent, vice president of marketing at 2K Sports. Year after year, our NBA 2K titles have grown in popularity, and this exciting new partnership with ESPN will help raise awareness for our game even further. NBA 2K11 has captured the imagination of NBA fans across the globe, and our NBA 2K franchise will continue to break new ground as the premier NBA interactive entertainment experience.
NBA basketball is a popular part of the ESPN schedule and a growing global sports franchise, added Alan Fagan, director advertising sales, ESPN EMEA. Our agreement with 2K Sports reflects that top-flight advertisers recognize the opportunity ESPN presents to connect with loyal fans. Through our unparalleled coverage of global sporting events across all media and devices, we have a passion for serving fans and advertisers that delivers great value and runs to the core of everything we do.
