A German ad agency has a new medium for trade show advertising: flyvertising. It’s the agency’s word for tying tiny paper ad banners to flies and letting them buzz around the show floor. Highlighted in AdFreak, the agency launched the effort at a Frankfurt book fair for a client whose logo is a fly.
The concept has kinks to work out. The encumbered flies seem to do more landing than flying, and people tend to shoo them away faster than a pop-up display. Yet [a]list daily wonders if this isn t a great idea for E3, both to get around the expo’s limitations on show floor ads and get more mileage out of that booth personnel budget.
Watch it at AdFreak.
